Marketing & media master guide
Visual asset dimensions, video thresholds, copy limits, and Google Ads blueprint for listings on Venue Family.
Whether promoting a live performance, a recurring movement workshop, or a venue space rental, high-quality promotional media is critical. This guide outlines exact file requirements, copy formulas, text-on-image design rules, and automated Google Ads Performance Max sync specs.
1. Visual & video specifications matrix
| Slot | Placement | Aspect ratio | Target resolution | Max file size | Video? | Text on image |
|---|---|---|---|---|---|---|
|
Banner
|
Hero header, sliders, email, Google Landscape
|
16:9 wide
|
1920×1080 / 1200×675
|
10 MB img / 2 GB vid
|
Yes
|
Short title + date badge. Center 70% safe.
|
|
Eventbrite
|
Eventbrite event banner listings
|
2:1 wide
|
2160×1080 (min 1000×500)
|
10 MB img
|
No
|
Event title + dates. Center safe area, 2:1 ratio required by Eventbrite.
|
|
Page (poster)
|
Event hero poster, print, Google Portrait
|
4:5 or 1:1
|
1080×1350 (4:5) / 1200×1200
|
10 MB img / 2 GB vid
|
Yes
|
Poster typography. Main title + date. No fine print.
|
|
List (thumbnail)
|
Calendar grid, venue search, door kiosk
|
1:1 square
|
1080×1080 (min 600×600)
|
10 MB img
|
No
|
Zero text. Performer, stage, or focal action.
|
|
Gallery
|
Stage angles, seating, lighting rig carousel
|
Any (4:3, 16:9)
|
1920×1080
|
10 MB img / 2 GB vid
|
Yes
|
No text overlays. Clean venue / stage photography.
|
|
Background
|
Full-bleed ambient page backdrop
|
16:9 wide
|
1920×1080
|
10 MB img / 50 MB vid
|
Autoplay
|
Zero text. Darkened / blurred ambient motion.
|
|
Logo
|
Header, Wallet passes, Google Ads mark
|
1:1 (or 4:1)
|
1200×1200 / 1200×300
|
5 MB
|
No
|
Transparent PNG logo mark with safe padding.
|
|
Promo video
|
YouTube ad units, video player trailer
|
16:9 / 9:16
|
1920×1080 / 1080×1920
|
2 GB max
|
Yes
|
Captions / kinetic typography in center 60%.
|
2. Platform listings: Text sections & copywriting blueprint
Every event and space listing on Venue Family relies on structured text fields. High-converting listings follow this standard architecture to maximize audience engagement and feed automated search engines.
2A Event listings: Required text fields & content architecture
Key event metadata fields
name)
1–8 words
Clear show or workshop title. Avoid ALL-CAPS or stuffing dates/venues (e.g. "Samba Tropical: Live World Percussion").
subtitle)
40–80 chars
Single punchy summary sentence. Surfaces on calendar cards, search previews, and serves as Google Ads short description.
type)
Enum / taxonomy
Select canonical genre (Concert, Dance, Theater, Workshop, Film, Class, Community, Festival) to drive filters and search keywords.
age_restriction)
All ages / 18+ / 21+
Sets attendee door expectations and age validation for ticketing and bar access.
links)
URLs + tiers
Primary ticket provider link (Ticket Tailor, Eventbrite, or native tiers) plus artist Instagram, Spotify, and EPK links.
Recommended Event Body Structure (300–600 words)
Who is performing/teaching, what makes this evening unique, the artistic vibe, and why someone should attend.
Clear timetable: Doors open time, performance/class start, intermission duration, and event wrap-up.
1–2 paragraphs highlighting the artist's background, notable credits, past festivals, and creative journey.
Parking instructions (155 River St / Tannery Arts Center), footwear policy (barefoot/socks for sprung wood floor), ADA accessibility, and concessions/BYOB rules.
Advance discount vs door price, sliding scale or work-trade availability, and refund/transfer policy.
2B Venue & space listings: Required text fields & architectural specs
Space identity & physical capacities
name)
e.g. Main Theater
Specific room or hall identifier (e.g. "The 418 Project: Main Theater", "Studio B: Movement Lab").
capacity, sq_ft)
Headcount + sq ft
Detail maximum standing capacity, seated theater rows, cabaret table seating, and total usable square footage.
rentals)
Hourly / day rates
Weekday vs. weekend rates, minimum booking hours, deposit terms, and rehearsal vs. public event rate tiers.
Permitted uses: Alcohol service (alcohol_permitted), candle/open flame (fire_permitted), sound curfew (decibels_permitted), and ADA access (accessibility).
Space description & equipment highlights
Highlight professional cushioned sprung hardwood flooring — a key selling point for dancers, somatic practitioners, and physical theater.
Stage dimensions, proscenium clearance, pipe grid load capacity, backstage green rooms, and direct load-in access.
Detail console channels, wireless mics, programmable DMX lighting instruments, high-lumen video projector, and motorized screen.
Clear pricing for sound engineers, lighting designers, grand piano tuning, cleaning services, and concessions staffing.
3. Google ads performance max blueprint
Character limits (exact platform caps)
Automated sync readiness rules
-
✓
Published state: Status is
publishedand notprivate. -
✓
Upcoming dates: Has at least 1 upcoming date (
date >= today). -
✓
Landscape image: Uploaded to
Bannerslot (target 1200×628). -
✓
Square image: Uploaded to
Listslot (target 1200×1200). -
✓
Logo: Organization has an active
Logoassigned.
4. Text-on-Image strategy & safe zones
Google Ads algorithms penalize or reject ad creatives with text covering more than 20% of the visual area. Keep overlays minimal, high-contrast, and focused.
What goes on image vs. in text copy
OCT 18), venue stamp (e.g. THE 418 PROJECT), or urgency pill (e.g. WORKSHOP).
Safe margin blueprint
Focal subject, bold title and date badge only. High contrast against a dark scrim.